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Pulmonary Fibrosis Foundation

Pulmonary Fibrosis Foundation

Design and consulting services for this non-profit began with the bigger-picture goal to overhaul all visual communications for the organization. At ten years old in 2010, the Pulmonary Fibrosis Foundation (PFF) employed less than ten people. Over the following six years—with numerous initiatives in the works, its staff quadrupling in size, and a growing community of patients, advocates and medical professionals—guidelines were created and a large body of work was produced, all loosely dictated by a few initial existing assets (logotype and colors). Shown below are annual reports for 2014 and 2013.

Client > Pulmonary Fibrosis Foundation (PFF)

Pulmonary Fibrosis Foundation | Brand Identity

Pulmonary Fibrosis Foundation | Brand Identity